The ‘Supply Chain Center’ from Microsoft has customers including Kraft Heinz and Daimler.

With a number of new tools made to link different supply chain systems, Microsoft is attempting to compete in the supply chain technology market.

The tech company revealed on Monday that it has created:

A new way to package its products, the Microsoft Supply Chain Platform, enables the company to market a variety of supply-chain-related solutions to customers. A new product, the Microsoft Supply Chain Center, is designed to assist customers in connecting data across various ERPs and third-party supply chain management solutions.
According to a Microsoft blog post, the technology is already being used by Kraft Heinz North America, Daimler Truck North America, and the fitness startup iFit during the preview period.

The three businesses employed Microsoft’s new solutions to address various supply chain management issues as they assisted in testing the new technology as preview clients. The supply chain center was utilized by Kraft Heinz to improve its agility, by iFit to reduce transportation costs, and by Daimler to manage truck parts and suppliers.

According to a statement for the blog post, Mitch Arends, executive vice president and head of operations at Kraft Heinz North America, “The platform gives our team the ability to be more agile – assessing risk and opportunities faster than ever before.”

A formal preview period for the system will begin this week, during which additional businesses can sign up to test it out. According to the blog post, some Microsoft customers will automatically receive access to the trial as part of their current contracts.

Microsoft already provides a number of tools for supply chain management. It has Azure, a cloud computing platform, and Dynamics 365, an ERP. To advance the development of its supply chain technologies, the IT company has also been signing new agreements with shippers and forming other partnerships, such as one on a data integration for order management with FedEx.

But according to Mike Bassani, general manager of supply chain and business applications at Microsoft, before the Supply Chain Center, the company had a clear strategy for marketing its extensive range of supply chain management tools and integrations.

In a recent interview, Bassani stated that “you actually now have this sort of one two punch of a hub product in [Dynamics 365] and kind of a spoke product or a surround product in Microsoft Supply Chain Center.” Both internal and external Microsoft products are intended to be connected via the new system. Microsoft emphasized the Supply Chain Center’s ability to connect to other ERPs, such as SAP and Oracle, in a news release. The software company also pointed out that FedEx, FourKites, C.H. Robinson, and Overhaul all created native platform experiences for user convenience.

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